Thiết kế poster in ấn đòi hỏi sự tham gia của rất nhiều người, từ các bộ phận: Idea, Creative, Copywriter, Photographer, Illustrator, Director…Tiếp tục cùng Bigsouth khám phá các thiết kế của các công ty quảng cáo hàng đầu.
Quick & Easy Convenience Store: Wallet, Piggy Bank
“Make every cent count.” – "Đếm từng đồng"
Advertising Agency: Grey Worldwide, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Director: David Sin, Phoecus Lee
Copywriter: Jit Seng Tan
Photographer: Mah Kah Heng
Toyota RAV4: Get outdoors
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Art Director: Myles Allpress
Copywriter: Adam Fine
Post Production: Inness Robins
KIA Sportage: Landscape
“In a KIA Sportage any landascape seems to be flat.” – "Với KIA, vượt mọi địa hình"
Advertising Agency: Ogilvy & Mather, Bogota, Colombia
Creative Directors: John Raúl Forero, Juan José Posada
Art Director: Juan Posada
Copywriter: John Forero
Post Production: Juan Dueñas
Volkswagen Snow Tires: Crystal
“Improved grip in winter. Volkswagen snow tires service.”
Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account: Davide Bergna
Art Buyer: Michela Braganti
Photographer and Postproduction: Dock 75
VW Touareg: Climate Control
“The touareg with individual climate control.” – "Đi khắp mọi nơi với Chế độ điều khiển thời tiết"
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Art Director: Renato Fernandez
Copywriter: Gustavo Sarkis
Photographer: Fernando Zuffo
Sony NEX 5: A little professional
"Hơi bị Pro"
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Nils Eberhardt
Copywriter: Steve May
Art Director: Justin Carew
Photographer: Andreas Bommert
Retoucher: Marc Sterne
Scrabble: Goldfish, Mouse, Squirrel
Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukesh Kumar Nayak, Heeral Desai Akhaury
Copywriters: Sukesh Kumar Nayak, Ragini Singh
Art Directors: Heeral Desai Akhaury, Pushkar Shintre
Arena Swimwear: Noah’s Ark
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Andrea Fumagalli
Copywriter: Gabriele Caeti
Post-Production: Rumblefish
Account Director: Francesca Baroni
Account Supervisor: Giuseppe Moltedo
Published: July 2010
Migros M Milk: Nietzsche, Freud
Advertising Agency: Publicis Bold, İstanbul, Turkey
Creative Director: Sami Basut
Art Director: Gürkan Bayındır
Copywriter: Caner Gözübüyükoğulları
Photographer: Bahadır Tanrıöver
Retouch: Gökhan Altuniğne, Faruk Yurdakul
McDonald’s: Veggieburger
Advertising Agency: Neue Digitale/Razorfish, Berlin, Germany
Creative Director: René Lamberti
Art Director: Mauricio Franicevich Garcia
Copywriter: Alexander Ardelean
Photographer: Jo Kirchherr c/o Banrap Photographers
Eurostar: Another Planet
Advertising Agency: TBWA\Brussels, Belgium
Creative Director: Yan Macken
Art Director: Alex Ameye
Copywriter: Wilfrid Morin
Photographer: Thomas Francois
Illustrator: Chez Eddy
Post Production: Dominique Piccinato, Jeremy Marchant
Perth Zoo: Elephant Art, Van Gogh, Dali, Wharol
“Artwork by elephants.”
Những con voi tại vườn thú Perth Zoo là những họa sĩ. Chúng dùng cái vòi của mình với cây bút lông, thậm chí cả chân để vẽ. Chiến dịch được thực hiện để nâng cao ý thức bảo vệ động vật.
Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Director: Danielle Glenister
Copywriter: Mitch Mitchell
D.vice: Love balls, Anal beads, Butt plugs
D.Vice is an online adult store. – D.Vice là một shop bán đồ người lớn trên mạng
Advertising Agency: BBDO, Auckland, New Zealand
Art Director: Lisa Fedyszyn
Copywriter: Jonathan McMahon
Photographer: Stephen Langdon
Dreft: Fashion Always Returns
“Fashion always returns. Take care of your clothes. Dreft.” – "Thời trang là sự quay vòng. Hãy chăm sóc quần áo của bạn. Dreft"
Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Photographer: Gustavo Zylbersztajn
Celcom Broadband: Key
Advertising Agency: M&C Saatchi, Kuala Lumpur, Malaysia
Creative Directors: Henry Yap, Jeff Ooi
Art Director: James Seet
Copywriter: Casey Loh
Illustrators: James Seet, Pui Fun Tham, Violet Tan
Photographer: PASHE Studio
Quick & Easy Convenience Store: Wallet, Piggy Bank
“Make every cent count.” – "Đếm từng đồng"
Advertising Agency: Grey Worldwide, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Director: David Sin, Phoecus Lee
Copywriter: Jit Seng Tan
Photographer: Mah Kah Heng
Toyota RAV4: Get outdoors
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Art Director: Myles Allpress
Copywriter: Adam Fine
Post Production: Inness Robins
KIA Sportage: Landscape
“In a KIA Sportage any landascape seems to be flat.” – "Với KIA, vượt mọi địa hình"
Advertising Agency: Ogilvy & Mather, Bogota, Colombia
Creative Directors: John Raúl Forero, Juan José Posada
Art Director: Juan Posada
Copywriter: John Forero
Post Production: Juan Dueñas
Volkswagen Snow Tires: Crystal
“Improved grip in winter. Volkswagen snow tires service.”
Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account: Davide Bergna
Art Buyer: Michela Braganti
Photographer and Postproduction: Dock 75
VW Touareg: Climate Control
“The touareg with individual climate control.” – "Đi khắp mọi nơi với Chế độ điều khiển thời tiết"
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Art Director: Renato Fernandez
Copywriter: Gustavo Sarkis
Photographer: Fernando Zuffo
Sony NEX 5: A little professional
"Hơi bị Pro"
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Nils Eberhardt
Copywriter: Steve May
Art Director: Justin Carew
Photographer: Andreas Bommert
Retoucher: Marc Sterne
Scrabble: Goldfish, Mouse, Squirrel
Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukesh Kumar Nayak, Heeral Desai Akhaury
Copywriters: Sukesh Kumar Nayak, Ragini Singh
Art Directors: Heeral Desai Akhaury, Pushkar Shintre
Arena Swimwear: Noah’s Ark
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Andrea Fumagalli
Copywriter: Gabriele Caeti
Post-Production: Rumblefish
Account Director: Francesca Baroni
Account Supervisor: Giuseppe Moltedo
Published: July 2010
Migros M Milk: Nietzsche, Freud
Advertising Agency: Publicis Bold, İstanbul, Turkey
Creative Director: Sami Basut
Art Director: Gürkan Bayındır
Copywriter: Caner Gözübüyükoğulları
Photographer: Bahadır Tanrıöver
Retouch: Gökhan Altuniğne, Faruk Yurdakul
McDonald’s: Veggieburger
Advertising Agency: Neue Digitale/Razorfish, Berlin, Germany
Creative Director: René Lamberti
Art Director: Mauricio Franicevich Garcia
Copywriter: Alexander Ardelean
Photographer: Jo Kirchherr c/o Banrap Photographers
Eurostar: Another Planet
Advertising Agency: TBWA\Brussels, Belgium
Creative Director: Yan Macken
Art Director: Alex Ameye
Copywriter: Wilfrid Morin
Photographer: Thomas Francois
Illustrator: Chez Eddy
Post Production: Dominique Piccinato, Jeremy Marchant
Perth Zoo: Elephant Art, Van Gogh, Dali, Wharol
“Artwork by elephants.”
Những con voi tại vườn thú Perth Zoo là những họa sĩ. Chúng dùng cái vòi của mình với cây bút lông, thậm chí cả chân để vẽ. Chiến dịch được thực hiện để nâng cao ý thức bảo vệ động vật.
Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Director: Danielle Glenister
Copywriter: Mitch Mitchell
D.vice: Love balls, Anal beads, Butt plugs
D.Vice is an online adult store. – D.Vice là một shop bán đồ người lớn trên mạng
Advertising Agency: BBDO, Auckland, New Zealand
Art Director: Lisa Fedyszyn
Copywriter: Jonathan McMahon
Photographer: Stephen Langdon
Dreft: Fashion Always Returns
“Fashion always returns. Take care of your clothes. Dreft.” – "Thời trang là sự quay vòng. Hãy chăm sóc quần áo của bạn. Dreft"
Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Photographer: Gustavo Zylbersztajn
Celcom Broadband: Key
Advertising Agency: M&C Saatchi, Kuala Lumpur, Malaysia
Creative Directors: Henry Yap, Jeff Ooi
Art Director: James Seet
Copywriter: Casey Loh
Illustrators: James Seet, Pui Fun Tham, Violet Tan
Photographer: PASHE Studio
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